For Brands
Creative Commercial
Production for Brands
From a product or brand insight to a finished commercial — concept, creative direction, visual development and structured AI-assisted production from one hand.
From a product or brand insight to a finished commercial — concept, creative direction, visual development and structured AI-assisted production from one hand.
See the NAVA case studyThe challenge
Many AI commercials look impressive — but not like a brand.
Generic imagery, inconsistent products and strong individual shots without clear brand logic don’t add up to a good commercial.
I don’t develop a loose sequence of AI clips — I develop commercials with a clear idea, brand-appropriate imagery and a controlled production process.
Many AI commercials impress at first glance. But without a clear idea, brand logic and visual control, they remain beautiful images.
I develop commercials that don't just look like AI — but look like the brand.
The process
Four steps to a commercial
that looks like your brand.
First conversation
Product, objective, audience, application and desired style.
Concept & Styleframes
Creative direction, narrative, visual world and first approval.
Production
AI-assisted visual production, motion, editing, sound and reviews.
Delivery & Assets
Final commercial, cutdowns, key visuals and defined formats.
Production starts only after approval of the visual direction.
Proof case
NAVA — a category tension turned into a commercial idea.
NAVA starts from a creative tension: organic stands for naturalness, zero for no sugar — so why should anyone have to choose? The answer became the brand idea: BIO + ZERO. NO COMPROMISE.
From insight to finished film: concept, story, creative direction, AI image and video production, edit, sound and finishing.
Self-initiated spec commercial · fictional brand
Read the case studyRange
Different categories, the same standard.
Tea, real estate, interiors — each film builds its own visual language around its product.
First Project Pilot
See the direction first.
Then decide how far to take it.
You start with a clearly defined production scope. We develop the visual direction, you see the quality and process — then you decide whether to scale it into a larger production or campaign.
No large production commitment before the visual direction is clear.
The visual direction is reviewed and approved before production begins.
What’s included
- 1 product
- 1 creative direction
- 2–3 styleframes
- 10–15 sec. master
- 1 feedback round
- 16:9 + 9:16
- Clear scope
No commitment — just a clear assessment of whether the pilot makes sense for your project.
For Brands
Ready for a commercial
that sells — and looks like your brand?
Let’s talk about your product. I’ll give you a clear assessment of which visual approach makes sense and how it can become a commercial.
No obligation · clear assessment · reply within 24h