Creative Overview
LUNEA is a self-initiated spec commercial for a fictional nail polish brand. Its visual language explores the relationship between colour, light and identity — turning a small, tactile product into a cinematic moment.
The claim „Ein Moment für dich“ — a moment for you — carries that idea: the product as a personal moment.
Approach
Every spec production follows the same principle: the concept comes first, the technology serves it. The four phases describe this way of working — not a shot-by-shot record of this particular film.
Creative Brief & Concept
Self-initiated brief. Idea, tone, colour palette and pacing are defined before production begins.
Visual Development
AI-assisted image development under creative direction — key images are selected for consistency with the concept.
Motion & Composition
Camera movement, timing and sequence structure, guided by creative direction.
Editing & Finishing
Edit, colour grading, sound design and finishing — the step that turns individual shots into a film.
