OBSIDIAN
— INNER FORCE

True Power Is Control.

Film

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OBSIDIAN — INNER FORCE — click to watch the film
OBSIDIAN — INNER FORCE · Luxury Fragrance AI Spec Commercial, 2026 Watch on YouTube ↗

  • Type

    AI Spec Commercial

  • Category

    Luxury Fragrance / AI Spec Commercial

  • Status

    Independent spec commercial — fictional fragrance

  • Creative Direction & Production

    Karim El Hamdaoui / CREATIVE FABRIK

  • Year

    2026

  • Production

    AI-assisted filmmaking & traditional post-production

  • Duration

    34 Seconds

  • Shot Count

    24 Shots

  • Production Time

    2 Days

Creative Overview

True Power Is Control.

A fictional luxury fragrance brought to life as a cinematic brand film. OBSIDIAN — INNER FORCE combines raw materials, sensual details, and controlled power to create a distinctive visual brand world.

From flowing amber and delicate botanical structures to monumental dark architecture and the final fragrance reveal, every shot follows a deliberate creative vision.

This independent spec commercial was conceived and directed by Karim El Hamdaoui / CREATIVE FABRIK, combining human-led creative direction with AI-assisted filmmaking and traditional post-production.

OBSIDIAN is a fictional fragrance concept created as an independent portfolio project. It is not affiliated with an existing perfume brand.

Production

How it was built.

Produced in two days. The four phases describe how the film was developed — the technology serves the creative idea.

  1. 01

    Concept & Creative Idea

    The guiding idea — true power is control — defined before production. Tone, colour world and the contrast between raw material and restraint set the creative direction of the film.

  2. 02

    Material World & Visual Development

    Development of the material world and the fictional flacon: flowing amber, delicate botanical structures and dark architecture, shaped into one consistent visual language.

  3. 03

    Shot Design & AI-Assisted Production

    24 shots, each with a defined role in the film, created through AI-assisted image and film production under human-led creative direction and selected for consistency.

  4. 04

    Editing, Sound & Finishing

    Edit, sound and finishing in traditional post-production — the pacing builds towards the final fragrance reveal of the 34-second film.

Next Project

VANTA

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Contact

LET'S CREATE SOMETHING WORTH WATCHING.

Send an email kontakt@karim-elhamdaoui.com LinkedIn