Creative Direction
Tone, attitude and the rules every decision in the film follows.
Case Study
NAVA
Bio Botanical Zero · Bio + Zero
A spec commercial about the false choice between organic and zero.
A spec commercial about the false choice between organic and zero.
Start a Project02Challenge
Natural or sugar-free?
In beverages, the natural, organic promise and the zero-sugar promise often appear as two separate worlds — one speaks of origin and ingredients, the other of reduction. That divide was the creative starting point for NAVA: not as a market statistic, but as a tension worth telling.
03Insight
BIO OR ZERO?
The insight lies in the question itself. It describes a choice that doesn’t have to exist — a false choice that a film can resolve.
04Creative Idea
BIO + ZERO.
NO COMPROMISE.
One brand idea that unites both worlds instead of trading one for the other — told as a cinematic product film.
06Selected Frames
Selected frames
07Creative Development
Behind the film — a curated look
The film was developed in defined stages. What follows shows how it was approached — not the complete production recipe.
Story Development
From the false choice to its resolution — a dramaturgy built around the product.
Visual Development
Product world, light, materials and palette, defined before production.
Film DNA
A locked reference that keeps every shot part of the same film.
Storyboard / Production Logic
Shot order, transitions and production stages planned as one system.
Prompts, toolchain and detailed production logic are deliberately not published.
08Role
Everything from one hand
- Concept
- Story Development
- Creative Direction
- AI Image Production
- AI Video Production
- Editing
- Sound Design
- Color & Finishing
- Project type
- AI Spec Commercial
- Category
- Organic / Zero Beverage · Food & Beverage
- Format
- 16:9
- Production
- Structured AI Production
- Status
- Self-initiated spec commercial · fictional brand
Interested in developing a commercial around your product or category?
Tell me about the product and the tension in its category — that is usually where the idea begins.
- kontakt@karim-elhamdaoui.com
- Düsseldorf, Germany